Hilton Universal City Turned Unused Space into a Wellness Destination
Transforming an Underutilized Business Center into a High-Value Guest Amenity
Hilton Universal City is a full-service, 495-room hotel located in the heart of one of Southern California’s busiest travel destinations. Without a traditional spa on property, the team saw an opportunity to rethink unused space and create a wellness experience guests could enjoy throughout their stay.
The Challenge: Bringing Wellness without Adding a Traditional Spa
As wellness becomes an increasingly important part of the travel experience, hotels are looking for ways to meet guest expectations without the operational complexity of building and managing a full-service spa.
Hilton Universal City needed a solution that could turn existing space into a premium wellness offering while remaining simple for guests and staff.
The goal: create a wellness experience that would:
- Transform unused square footage into a valuable guest amenity
- Enhance the overall hotel experience
- Provide a wellness offering without requiring therapists or additional staffing
- Create new opportunities for incremental revenue
- Be easy for guests to discover and use
- Differentiate the property in a competitive hospitality market
The Ideal Strategic Compliment
Hilton Universal City partnered with WellnessSpace Brands to convert a former business center into a dedicated Wellness Space featuring two HydroMassage units.
Located across from the elevators on the main lobby floor, the space was intentionally placed in a high-traffic area to maximize visibility and guest engagement. Every guest received a complimentary 3-minute HydroMassage experience, with the option to upgrade to a paid 10-minute session.
Putting Guest Wellness Into Practice
The Wellness Space was designed to fit naturally into the guest journey.
Whether guests were returning from a day at Universal Studios, recovering from travel, or simply looking for a moment to relax, HydroMassage provided a convenient self-service wellness experience available throughout their stay.
The Results:
Self-Service Amenity That Guests Actually Use
Hilton Universal City transformed previously unused space into a high-performing wellness destination — delivering measurable engagement, guest satisfaction, and revenue impact.
By placing two HydroMassage units in a high-traffic area near the main lobby elevators, the hotel made wellness easy for guests to discover and incorporate into their stay. Whether guests were looking to relax after a day of travel or recharge after visiting nearby attractions, the self-service experience provided a convenient wellness option without requiring appointments, therapists, or additional staff resources.
10,000+ Guest Sessions
Completed over a full year across two HydroMassage units.
$50,000+ Additional Revenue
5,074 paid upgrades at $10 per session created a new revenue stream from existing space.
29 Sessions per Day
Consistent guest engagement, with weekend usage exceeding all other days.
Hear Directly from Kristian, Club Manager at Holmes Place Ostkreuz on How They Have Transformed the Member Experience
Creating More Value From Every Square Foot
Hilton Universal City demonstrates how hotels can expand wellness offerings without expanding their footprint. With WellnessSpace Brands, the property was able to:
- Turn unused space into a revenue-generating guest amenity
- Deliver 1,100+ hours of wellness experiences annually
- Improve guest satisfaction and loyalty
- Create a differentiated experience without adding a traditional spa
- Operate efficiently with self-service wellness technology
Ready to Elevate Your Guest Experience?
Join leading hospitality brands creating modern Wellness Spaces that maximize existing square footage, increase guest satisfaction, and deliver premium experiences without added operational complexity.
