Snap Fitness, a franchise known for its 24/7 access model and efficient club footprints, faced a growing challenge: how to deliver the premium experiences today’s members expect, without expanding square footage or staff. As member demand shifted toward holistic wellness and recovery, Snap Fitness partnered with WellnessSpace Brands to reimagine what a compact, full-service fitness club could offer.
At its Chanhassen, MN flagship, Snap piloted a dedicated Recovery Zone, anchored by HydroMassage and CryoLounge+ solutions. What began as an experiment is now shaping domestic expansion plans and setting a new standard for what fitness clubs can be.
Snap Fitness built its brand around compact, 24/7 keycard-access clubs. But as the fitness landscape evolved, that model began to show its limitations. Most clubs were outfitted with traditional equipment and offered little room, physically or operationally, to add recovery services that today’s members increasingly expect.
Franchisees had begun adding saunas or massage units by retrofitting old tanning rooms or placing units awkwardly on the gym floor. These efforts lacked cohesion, brand consistency and member engagement. Meanwhile, competitors were beginning to offer more premium amenities that appealed to a broader demographic and justified higher dues.
Snap Fitness needed a scalable, intentional recovery solution that would:
With a 20+ year relationship already in place, Snap Fitness turned to WellnessSpace Brands to build a modern recovery offering that matched its operational model. The self-service nature of HydroMassage and CryoLounge+ made them a perfect fit, eliminating the need for additional staffing or oversight.
Just as important, the equipment came with built-in analytics and remote monitoring tools, giving corporate and franchisees alike real-time visibility into usage, maintenance and ROI.
WellnessSpace products are low-maintenance, safety-compliant and intuitive for members. Their professional look and plug-and-play functionality made them easy to deploy and hard to ignore on the club floor.
Snap launched the initiative at its flagship Chanhassen, MN location, adjacent to company headquarters. They dedicated 1,000 sq ft to a new “Recovery Zone” that included a HydroMassage G3 lounge, CryoLounge+ chair, infrared saunas and percussive massage tool, all housed in a space designed from the ground up to feel clean, premium and distinct from traditional workout areas.
Every step was intentional. New members were onboarded at the updated price point from day one. Existing members were given 90 days of complimentary access to the new amenities, allowing them to experience the value firsthand. Then, in January — peak season for the fitness industry — Snap rolled out a $10 monthly dues increase for existing members.
Snap Fitness’s Recovery Zone pilot delivered measurable business value and validated recovery as a core pillar of the brand experience.
Beyond the numbers, the initiative gave Snap a repeatable model. Recovery is now built into the corporate design strategy for new clubs and remodels, with product mix tailored to local competition and member demographics. U.S. and Canadian franchisees are evaluating similar rollouts, using Chanhassen as a blueprint for their clubs.
What began as a single pilot to validate recovery’s position within the Snap Fitness brand has now moved to a full domestic rollout for more than 500 units across the Americas region!
Snap Fitness’s Recovery Zone pilot delivered measurable business value and validated recovery as a core pillar of the brand experience.
Beyond the numbers, the initiative gave Snap a repeatable model. Recovery is now built into the corporate design strategy for new clubs and remodels, with product mix tailored to local competition and member demographics. Global teams in APAC and the UK are evaluating similar rollouts, using Chanhassen as the blueprint.
What began as a single pilot is now a system-wide strategy and a key differentiator for Snap Fitness in a crowded market.
+30% Revenue Growth
YoY club revenue increased by roughly 30% after launching the Recovery Zone.
+210 New Members
Snap Fitness nearly hit its 12-month goal of 220 net new members in just 8 months.
<1% Churn
Monthly dues rose from $49.95 to $59.95 — 3x the typical increase — with only two cancellations.
Whether you're rethinking your club layout or planning your next expansion, WellnessSpace Brands offers the proven tools and guidance to make recovery a revenue driver, not just an amenity.
